LOUCOS POR MÚSICA 2008
Taking place in Rio de Janeiro and Salvador, the concerts featured artists such as Diogo Nogueira, Beth Carvalho, Alceu Valença, Paralamas do Sucesso, Angela Ro Ro, Ivete Sangalo, Arnaldo Antunes and others. There were also bands composed of mental health services users. This year Inova was featured on the big screens at canecão (Rio de Janeiro) and Concha Acústica (Salvador).
Videos directed by Jodele Larcher showed the institutions supported by the event and concerts from previous years.
At the event produced by Dupla Produtora, Inova Crew produced images (VJ) speacially made for each artist. Also registered testimonials from artists, special guests and backstage people.
Go Winter Music Conference
Like always, Inova was present at that huge festival which define all the trends of the electronic music for the year.
Under the direction of Jodele Larcher “Go! Winter Music Conference” was a four episode series produced for the cable channel Multishow. Each episode had a specific theme – Miami, Pool Parties, We love Brazil Party and Ultra, besides featuring panels, gearing and parties that took place inside WMC.
BRAZILIAN DAY
This is the 24th year of the festival in New York. Nowadays it spans 25 city blocks and brings together around 2 million people. One of the most popular events in New York and the biggest Brazilian festival abroad, it has become an important event for the Brazilian community in the US. On this day, Brazilians from all the 50 states get together, become visible and reachable, gathering happiness and showing their pride to be Brazilian. Inova with huge satisfaction, was responsible for the creation and production of the virtual stage of this event, which was
broadcasted to many TV channels in Brazil and around the world.
AZUL LINHAS AEREAS
On September 17th 2008, the company has showed your first aircraft which had arrived at Santos Dumont Aiport in the presence of founder of the Jet Blue, David Neelman. David faces this new challenge and intend on starting the domestic flights from January 2009 on.
FASHION MALL, VIVO E SONY ERICSSON
Videos produced by INOVA were screened with testimonials from many artists and professionals about subjects like fashion, gastronomy, well being, environment and others, projecting art videos created for the event. Furthermore, all the shopping crowd had the opportunity to play with interactive screens which also had projections produced by az0ia Lab during the pocket shows of Casuarina with special appearance of Rogê, DJ Nado Leal and Marcelinho da Lua and singer Silvia Machete with the special appearance of Bem Gil.
PASSAPORTE VOLKSWAGEN
Monobloco, Carlinhos de Jesus, Caju and Castanha, Borghettinho, Marcelinho da Lua and huge cast of 200 actors and extras, who had to interact with the crowd in 17 set scenes split between the Frade’s Beach and Itanhangá Island. Taking place in Angra dos Reis, all the set scenes worked as a trip back in time and history, full of sounds, flavors, smells from Brazil and the 5 continents.
Rock in Rio-Lisboa, 2006
Cinema and Tv Workshop in Cuba
azOia Lab in London
Londonian club Guanabara invited for the World Cup opening party Mr Catra, one of the biggest Brazilian funk names, and VJ Jodele.
Fashion Music
The project brings MPB recognized talents to Fashion Mall (RJ) lounge. In this pocket shows series have been onstage Carlos Malta and DJ Mam, Rogê and Moraes Moreira, Toni Garrido and Blues Etílicos. azOia Lab, with Jodele and Paulo China make the visuals for this event.
Loucos por Música (Mad about Music)
Program oriented to orgs that care about mental health. The project, a Dupla Produtora release, donates part of the Box Office receipt to The Theatre of the Oppressed Center, conducted by Brazilian theatre famous director Augusto Boal, as well as to the Convivendo com a Música Project (Living along with music), both being social inclusion endeavors in partnership with the Centros de Atenção Psicossocial – CAPs (Psicosocial Care Centers). Onstage, Daniela Mercury and Djavan, Belchior and Los Hermanos. Mad about music goes on till November
Singer and composer Marisa Monte talks about the double launching of her two new CDs “Infinito Particular” (Private Infinite) and “Universo ao meu redor” (Universe around me). Anchored by Lorena Calábria, the program shows the MPB young diva interviewed by Nelson Motta, Tarik de Souza, Hugo Sukman and Pedro Soh. Direction, Jodele Larcher.
Meu espaço, minha casa (My place, my house)
Best phrase Competition launched by DirecTv and People & Arts, rewarding the winner with an architect Maurício Nóbrega´s project. Inova crew registered the “before, during and after” moments of the architects work on the spot the winner chose in her house to be remodeled and Lucília Coelho directed the Promo.
Santana
Especial for Band TV, recorded during the artist´s international tour, at Apoteose Square (RJ), on March. In the bill, Santana´s big hits, like “Maria, Maria” and “Oye, como va”, besides a talk with the artist, exclusive for Band.
Humaitá pra Peixe – 2006
A talent catwalk that fostered names such as Seu Jorge, Planet Hemp Pato Fú, Pedro Luis e a Parede. This year, the festival became a four chapters series on Multishow, directed by Jodele Larcher, edit by Paulo China and Michel Cardoso, produced by Lucilia Coelho
Anual TV Especial with the King, release on Globo Network, with video settings by Jodele Larcher, Balde, Fernanda Ramos and Spetto.
The night before holliday, SIMBORA Live P.A project invites actress Samantha Schmütz (O Surto) for one more performance mixing electronic music, voice, images and percussion in a much Brazilian melting pot!
"Lost and Found", Maitê Proença´s debut as a playwright, witn virtual settings produced by INOVA. In the play, directed by Roberto Talma, Clarisse Derzié and, of course, Maitê Proença take over 23 characters in sketches that range from comedy to drama.
The Visa Award, one of the most renowned musical contests in this country, in its 8th. edition last October, 19, got an inovative attraction for the final party: projections by Jodele Larcher and Robson Victor, which were an outstanding success.
Read the Reviews
The biggest event on interior design in Latin America Latina celebrates its 15th. anniversary in Rio de Janeiro. Paying it homage, DirecTV demanded Inova a making of showing how people thereon have only 40 days to put their imagination to work and transformar buckets and buckest of cement and sweat into rich architecture projects. DO NOT MISS THIS ONE!
Nokia Trends
First event to take place simultaneuosly in Rio and SP, Nokia Trends will have virtual settings by azOia Lab, produced by Yan Motta; the collective also entertain guest VJs. In this multimedia project the two town will be connected real time by satellite sending content generated during the event one to the other.
The Live PAs galore party counts this year on interstate guests!!! No kidding: Flu (RS) and Montage (CE) will come! To warm up folks on the dancefloor it will be there Jenner, from XXX!; and, the golden lock will be cherished Spark, after Gerador Zero and the Voz del Fuego wild raving girls.
F430, the new Ferrari portent, was introduced to Brazilian consumers in a mega event at Oca, in Ibirapuera Park, São Paulo, the last September, 15. While 2000 people witnessed pilot Felipe Massa´s entree in a red F430, azOia Lab projected exclusives sets produced by Jera Calderon.
Last theme in the SESC Multimúsica series, VARIATIONS opens on Sep, 29, at SESC Engenho de Dentro. Illustrator Romero Cavalcanti´s work plays a part in the video. In the project, Tim Rescala coordinates musicians, actors, videomakers, sculptors, classical and tap dancers, and even magicians, in shows that make a liaisonbetween music and everyday life.
Legendary rock star Marcelo Nova´s clip is baking in Inova oven. Directed by Jodele Larcher, “Ninguém vai sair vivo daqui” (Nobody will come out alive from here) is one of the tracks from auto-biographic CD “O Galope do Tempo” (Time Trot).
It´s gonna get tight!
Next August, azOia will be at the match box Fosfobox to play videos along with broken beats by DJs Fino, Luizinho LBF and Brant for the Little Black is Fuck party.
Rio BURNS!
Next Friday, Sept, 09, the records/tatoo shop Plano B will be set on fire! The BURNING MAN REUNION 2005 and BANDA FILME add wood to the fire that gathers more raving ones to go to the most alucinogenic festival in the world! The meeting/exhibit aims to distribute information on the festival that happens on one week every year, since the 80´s, in Nevada Desert, USA.
Next thrusday, July, 29, opening the LIVE TONITE party at Dama de Ferro, az0ia Lab collective and several artists will join together in an impro live Audio/Video Jam Session. The night will sparkle with talents in the electronica-homemade-independent scene, such as XXX!, Gerador Zero, Ouvintes and Voz del Fuego - or just Collective Effect.
Zeca Baleiro´s addicts most expected DVD has just got to national shopwindows; directed by Jodele Larcher.
Cinema Fantastico (Fantastic Cinema)
At Globo Auditorium, on June, 2005, DJs and VJs remix famous Brazilian films, live. VJ Jodele and DJ Maurício Lopes remixed Lais Bodansky´s “Seven heads beast”.
Once again our VJ collective make themselves present on Fashion Rio, at Jornal do Brasil tent, from June 14 to 19, in Museum of Modern Art - RJ.
First time...
Argentinian musician Ramiro Musotto launches his first DVD after working with Skank, Marisa Monte, Caetano Veloso and Gilberto Gil, just to quote few ones. Produced in totto by Inova, Sudaka was recorded at Copacabana SESC theatre in May, 2003, during the series SESC Experimental. One of the most creative and original works on electronic music ever produced in Brazil, Sudaka melts on Xavantes indians chants and pigmean music to moviemaker Glauber Rocha´s images from "Antônio das Mortes". Also featuring musicians Sacha Amback, Jorge Continentino and Lucas Santtana, plus Azóia Lab´s visuals and Pictures Of Sound (VJs Cristian and Alê).
One from the roots
In partnership with Mega Studios, Sambatown - Cidade Samba is in post-production now. Shot in 16mm, this full-length doc re-visits stagess, bars, night clubs and ghettoes of traditional root Samba in Rio de Janeiro. The Inova cinematographic experience registered beautiful pans, curious scenes and many talks with Samba celebs.
Crackers
One more DVD coming out from the stove at Inova! To be launched by label Biscoito Fino (Fine Biscuits), Carlos Lyra 50 anos is in authoration process. It was recorded on April, 2004, at Canecão, directed by Carlos Alberto Sion, as the singer and composer´s career jubilee celebration, who is a Bossa Nova icon. On the DVD appear big MPB names such as Roberto Menescal, João Donato, Ivan Lins, Leny Andrade e Toni Garrido.
After CBS, Channel 4, Viva TV, Channel Nine and TV 2, Inova produces one more edition of
Rock in Rio Lisboa on demand by TNT. On May-June, 2004, with attractions such as
Paul McCartney, Gilberto Gil, Mettalica, Evanescence,
Britney Spears and Ivete Sangalo.
Jodele Larcher was hanging out in NY and end up on the news. Very well received by Brazilian VJ Vanessa Velasquez, he was invited to play a tribute to the 80’s at DJ Velasquez’s gig Pop Life. Our VJ´s images from the 80´s and a tribute to Andy Warhol made the success of the night, that counted on illustrious guests as well!
We thank Globo’s New York office staff, Beco Dranoff – Ziriguiboom’s artistic director and Bebel Gilberto’s co-producer; Siren’s Mark Benjamin, Forward Motion Theater’s Eric Dunlap and Dj/Vj Dan Tait, straight from Leeds – UK to Pop Life. Thanks!
Check what went out over the press.
The “monst contagious week in the planet” got visual settings by Jodele, at Pepsi Trio, with live performances by Carlinhos Brown, Elza Soares and Dj Dolores.
Burning!
Organized by Jodele Lacher and Marcelo Zaccariotto, Burning man Reunion 2005 took place at the legendary Hotel Cambridge in Sao Paulo.
Intending to bring information and forming a group to go to the craziest festival in the world, the night also had screening session produced by the organizers (ours Jodele and Zacca), Vjs and Djs sets. The Burning Man happens every year at the Nevada desert – USA, since the 80’s. More information at www.burningman.com. We are putting together a Burning Man Reunion at Rio de Janeiro. Stand by…
Revelation in black-soul music Funk U’s first album Naipe debut in stages had virtual scenery signed by Az0ia Lab. Recently, the group opened to the rap group Orishas and our visuals could be seen one more time. By the way, whoever goes to Funk U’s Naipe tour concerts will be privileged in checking out our work!
More information at www.funku.com.br